Senior UX/UI & Brand Designer
Precision
by design.
Vision
by art.
12 years of brand craft. Today, I design digital experiences that feel as good as they look.
View my work
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12 years of brand craft. Today, I design digital experiences that feel as good as they look.
View my work
Brand, product and art — the disciplines that make up my practice.
Twelve years of packaging and brand design taught me that a product is never just what’s inside the bottle — it’s the whole experience, from the first glance on the shelf to the moment it becomes part of someone’s daily routine.
View the NEWSHA case study
I’ve always been fascinated by how people experience the world — long before I knew design could be a career, I was drawing, observing, trying to understand why things felt intuitive or meaningful. That instinct carried me through twelve years in brand design: international artwork for Schwarzkopf, Got2b and Taft at LSD GmbH, and leading a five-person team through campaigns, packaging and print at NEWSHA — where I also designed and delivered the brand’s full digital relaunch single-handedly.
Today I design experiences where brand, strategy and user needs come together. Great design shouldn’t make people stop and think about how something works — it should feel effortless and build trust from the first interaction. What drives me most is creating products and brands people don’t just use, but genuinely connect with — the strongest brands aren’t only recognised by how they look, they’re remembered by how they make people feel.
The tools I work with daily — across design, research, development and collaboration.
When I’m not designing products, I paint. Mixed media, bold lines, feminine power — the same instinct that drives my design work, unfiltered. My work has been exhibited at several art shows and cultural events across Düsseldorf, including three appearances at Nacht der Museen Düsseldorf and a live-painted 3×2 m canvas at San Hejmo Festival.
