Precision
by design.
Vision
by art.

Curious by nature.
Driven by connection.

I've always been fascinated by how people experience the world. Long before I knew design could be a career, I was drawing, observing, trying to understand why certain things felt intuitive or meaningful. Looking back, my curiosity was never just about making something beautiful, it was about making something people could connect with.

That instinct carried me through twelve years in brand design. At LSD GmbH I produced international artwork for Schwarzkopf, Got2b, and Taft, including the global Taft relaunch. At NEWSHA I led a team of five across campaigns, packaging, and print, while single-handedly designing and delivering the brand's full digital relaunch. Along the way I learned a brand is never just its surface, it's built in every touchpoint. That understanding pulled me toward UX and digital product design, where strategy, creativity, and human behaviour finally meet.

Today I design experiences where brand, strategy, and user needs come together. Great design shouldn't make people stop and think about how something works, it should feel effortless and build trust from the first interaction. Clarity isn't the absence of complexity, it's the result of thoughtful decisions made with purpose.

What drives me most is creating products and brands that people don't just use, but genuinely connect with, because the strongest brands aren't only recognised by how they look. They're remembered by how they make people feel.